A mobile app for your business will greatly contribute to your brand awareness. Mobile apps for Real estate companies are still rare, and this is where you can take a big leap ahead of your competitors. Be the first to offer a mobile app to your customers.
By having a communication channel on your app, buyers have a place to ask questions, leave reviews, and interact with you. This increases the satisfaction level and conversion.
Run flash sales on your properties. Customers will keep connected to your through he tapp in anticipation of a sales offer. You can convert lot of these app users by running time bound offers.
Organize property tours and broadcast this message to all app users. Users will not only participate themselves but also bring more referrals through social media sales. Tours are best ways to convert a lead to sale.
Reach out to passive buyers
App users share property listing through WhatsApp and other social media channels. This makes it viral and reach out to passive buyers. A not-so-active buyer also keeps the app just in case if there is an exciting offer.
Replace ineffective SMS & Email campaigns
Most emails go to spams or get lost in thousands of emails. SMS are no longer effective as many countries have an opt-out option. Mobile app provides the best communication experience through push messages and in-app notifications.
Create a new channel for customer acquisition
Mobile app is a new channel to reach out to and acquire buyers. This is a must have tool and compliments property-portals & web based tools.
Impress your customers by becoming mobile savvy
A mobile app becomes your competitive advantage in a market where thousands of real estate companies operate. Buyers appreciate you when they see that you want to provide best services to them.
Great User Experience
Ease of use on native apps are far better than a mobile friendly website. Some of the great features are possible only on native apps e.g. bookmarking & offline access etc.
Make your content viral
Users like to share favorite posts to friends via mobile chat apps like WhatsApp & Facebook messenger etc. They can do this quite easily from a mobile app, but not so easily from a website.
Be visible to customers at all times
By having a mobile app, you are in buyers’ pocket and with them all the time. Your app icon provides an extra reminder of your brand; buyer keeps you in mind for next property search.
Send notifications about pre-launches. Customers would be thrilled to receive the message about most suitable property through pre-launch offers.
Notification does the magic
A loyal user always opens the app when she gets a notification about a new property listing. This increases engagement level and traffic.
Send personalized messages
You can send personalized messages to users. App works as a broadcasting tool to connect to your users directly. This cannot be done on a website.
Give offline access
Access to Internet can fluctuate throughout the day, but a native mobile app keeps the content in internal storage and provides seamless access even when user is not connected to Internet.
Go where the users are
World is moving from desktop to mobile-first to mobile-only era. Having a website only is not enough as they cannot be optimized completely for mobile experiences. Mobile apps provide more engagement from users as they are permanently installed on their mobile phones.
Grow Website traffic
Users spend more time on mobile apps than websites. You get more traffic and better search engine rankings if you have both.
Get Priceless Customer Insights
Google Analytics is pre-integrated within the App. Use this analytics information to create the strategy to reach out to more users and to increase the engagement level.
Use of device features
Users can use many device features. E.g., a user can directly call you from Contact page. A user can take & upload a photo directly from mobile app.
But I have a (mobile friendly) website, Why do I need a mobile app?
There are some fundamental differences between two:
- Website is for attracting new customers while app is for creating loyal customers
- For website you need to open the browser, enter the website URL while app is just a tap away.
- On website the customer comes, completes the activity and exits while on app the communication is two-way and ongoing.
- Websites are more responsive to search queries but apps provides engagement, loyalty, and ease of use. App “lives” on user’s device.
- The most successful marketers use their mobile website to attract new customers and convince them to download their app, generating an opportunity for profitable & ongoing relationships.