Mobile app is a great tool for personal brands. Read below as how it can help yours:
This app is a great campaign and PR management tool for politicians. Political leaders are constantly busy in public space and there is a need to showcase the good work. Media might not give proper coverage all the time. A dedicated app is a good tool to keep followers updated with the work, views and future plans. This app becomes even more important when there is an election around the corner. Notifications about public meetings can be sent on this app. Detail descriptions about past meetings can be posted. Broadcasts can be made and a communication channel to voters can be established through this app.
Movie & TV Stars
This app is a great tool to share social media updates with followers. The best part is that it is mainly a one-way broadcast tool so stars are not subjected to social media abuse. This is also a great campaigning tool for new movie and TV serial releases.
Celebrities & Public personalities
This app is great with sharing the stories with followers. Followers share these stories within their social media circle and make a celebrity more popular. This app works as a great tool to keep and increase the fan followings.
Impress your followers by becoming mobile savvy
A mobile app becomes your competitive advantage in highly competitive market. Followers appreciate you when they see that you are not leaving any stone unturned to serve them.
Be visible to followers at all times
By having a mobile app, you are in followers’ pocket and with them all the time. Your app icon provides an extra reminder of your brand; follower keeps you in mind for long time.
Branding, recognition & market positioning
A mobile app for yourself can greatly contribute to your brand awareness. Mobile apps for celebrities are still rare, and this is where you can take a big leap ahead of your competitors. Be the first to offer a mobile app to your followers.
Great User Experience
Ease of use on native apps are far better than a mobile friendly website. Some of the great features are possible only on native apps e.g. bookmarking & offline access etc.
Make your content viral
Users like to share favorite posts to friends via mobile chat apps like WhatsApp & Facebook messenger etc. They can do this quite easily from a mobile app, but not so easily from a website.
Notification does the magic
A loyal user always opens the app when she gets a notification about a new post. This increases engagement level and loyalty.
Send personalized messages
You can send personalized messages to users. App works as a broadcasting tool to connect to your users directly. This cannot be done on a website.
Give offline access
Access to Internet can fluctuate throughout the day, but a native mobile app keeps the content in internal storage and provides seamless access even when user is not connected to Internet.
Make money through Mobile Ads
Website owners make money through Google and other Ad networks. But these Ads are discouraged on mobile screens. We integrate Ad network APIs directly to mobile apps, which shows ads at the right locations and are optimized as per mobile user’s preferences.
Go where the users are
World is moving from desktop to mobile-first to mobile-only era. Having a website only is not enough as they cannot be optimized completely for mobile experiences. Mobile apps provide more engagement from users as they are permanently installed on their mobile phones.
Grow Website traffic
Users spend more time on mobile apps than websites. You get more traffic and better search engine rankings if you have both.
Get Priceless Customer Insights
Google Analytics is pre-integrated within the App. Use this analytics information to create the strategy to reach out to more users and to increase the engagement level.
Use of device features
Users can use many device features. E.g., a user can directly call you from Contact page. A user can take & upload a photo directly from mobile app.
But I have a (mobile friendly) website, Why do I need a mobile app?
There are some fundamental differences between two:
- Website is for attracting new customers while app is for creating loyal customers
- For website you need to open the browser, enter the website URL while app is just a tap away.
- On website the customer comes, completes the activity and exits while on app the communication is two-way and ongoing.
- Websites are more responsive to search queries but apps provides engagement, loyalty, and ease of use. App “lives” on user’s device.
- The most successful marketers use their mobile website to attract new customers and convince them to download their app, generating an opportunity for profitable & ongoing relationships.