Why you need a mobile app for your Event business?
Boon for regular customers
Regular customers want to track events on daily basis and need a tool to stay updated with the latest events schedules. This app is a boon for such customers. They can also book a seat for these events as per their own timelines and convenience.
Increase revenue by increasing conversion
Most of the people miss interesting events because they are too busy to check event websites. A mobile app is always updated and gives great visibility about upcoming events. There is a great probability of a person buying event tickets through app rather than searching and buy it online.
It’s a new marketing channel
You might market your events online & offline through social media, google, banners etc but app is also a very important tool for marketing as it triggers repeat business. It is advised to use app along with other marketing tools.
Build your brand
It is very important that how you position your brand in market. App is liked by new generation. You will get a better brand image by having an app along with website.
Be visible to customers at all times
By having a mobile app, your business is in consumer’s pocket. Your app icon provides an extra reminder of your brand; it increases brand recall and boosts referral business.
Improve Customer Engagement & Loyalty
Customer engagement level is highest when they have your mobile app. With all the noise out there — banners, billboards, flyers, coupons, etc — it is the mobile app which can keep you closer to your customers by being “fingertip” away at all times.
Buying and paying is easier on mobile apps. Customers can buy an event at any time on mobile apps, while a website may not provide best user interface for payments. Customers respond to offers more enthusiastically on apps as it gets their attentions immediately through push notifications. Apart from sales you can also make money through advertisements and in-app purchases.
Improve Customer Service
By having a communication channel on your app, customers have a place to ask questions, leave reviews, and interact with the company. This increases the level of customer service.
Great User Experience
Ease of use on native apps are far better than a mobile friendly website. Some of the great features are possible only on native apps e.g. bookmarking & offline access etc.
Use of device features
Users can use many device features. E.g., a user can directly call you from Contact page. A user can take & upload a photo directly from mobile app.
Make your content viral
Users like to share favorite events to friends via mobile chat apps like WhatsApp & Facebook messenger etc. They can do this quite easily from a mobile app, but not so easily from a website.
Notification does the magic
A loyal user always opens the app when she gets a notification about a new event. This increases engagement level and traffic.
Send personalized messages
You can send personalized messages to users. App works as a broadcasting tool to connect to your users directly. This cannot be done on a website.
Give offline access
Access to Internet can fluctuate throughout the day, but a native mobile app keeps the content in internal storage and provides seamless access even when user is not connected to Internet.
Make money through Mobile Ads
Website owners make money through Google and other Ad networks. But these Ads are discouraged on mobile screens. We integrate Ad network APIs directly to mobile apps, which shows ads at the right locations and are optimized as per mobile user’s preferences. .
Go where the users are
World is moving from desktop to mobile-first to mobile-only era. Having a website only is not enough as they cannot be optimized completely for mobile experiences. Mobile apps provide more engagement from users as they are permanently installed on their mobile phones.
Grow Website traffic
Users spend more time on mobile apps than websites. You get more traffic and better search engine rankings if you have both.
Get Priceless Customer Insights
Google Analytics is pre-integrated within the App. Use this analytics information to create the strategy to reach out to more users and to increase the engagement level.
But I have a (mobile friendly) website, Why do I need a mobile app?
There are some fundamental differences between two:
- Website is for attracting new customers while app is for creating loyal customers
- For website you need to open the browser, enter the website URL while app is just a tap away.
- On website the customer comes, completes the activity and exits while on app the communication is two-way and ongoing.
- Websites are more responsive to search queries but apps provides engagement, loyalty, and ease of use. App “lives” on user’s device.
- The most successful marketers use their mobile website to attract new customers and convince them to download their app, generating an opportunity for profitable & ongoing relationships.\
For more details please check http://firstwireapp.com/android_and_ios_mobile_native_app_for_event.html